So Go Active Goes Live
     April 8, 2009

 SOGO Active

For more information, visit


For more information, visit


For more information, visit


For more information, call 902-892-6445


Starting in 2009, teens in PEI who join SOGO Active today, could find themselves carrying the Olympic flame in their own home town in the near future," said Nicola Kettlitz, GM Olympic Project Team, Coca-Cola in Canada. "We’re harnessing the unique power of the Olympic Games to inspire the nation’s youth to get active."

"There’s never been an easier way for teens to kick-start an active lifestyle than signing up at, and Recreation PEI is very proud to support the program in PEI," said Beth Grant, Executive Director, Recreation PEI.

SOGO Active is unlike any other youth fitness initiative because it gives young Canadians the tools to design, change and control their own individual get active plan. The program is a Coca-Cola initiative, executed by ParticipACTION, through intensive consultation with leading Canadian physical activity experts, teenagers and a broad network of provincial, territorial, aboriginal and community-based organizations. SOGO Active is a $5 million, five-year initiative.

Here’s how SOGO Active works: where they can network and find a range of traditional and non-traditional activities that fit their needs, interests and where they become visible to youth participants.




Teens 13 -19 create a unique profile for themselves on

Local organizations can support youth groups with access to active living facilities, equipment and resources register as Community Hosts on

Youth participants set and track their active living goals online, as well as network with peers and arrange group activities.

From November 2008 to June 2009, over 1,000 SOGO Active participants will be selected by Coca-Cola to carry the Olympic Flame in the Vancouver 2010 Olympic Torch Relay!

Local organizations or youth groups can apply for a grant of up to $500 for equipment, space, an instructor, transportation or nutrition fora SOGO group project!



"We’ve travelled the country and asked youth and physical activity experts what it will take to get young Canadians active, and the outcome is SOGO Active," said Kelly Murumets, President and CEO of ParticipACTION. "Youth inactivity has always been a challenge, but SOGO Active’s for-youth, by-youth approach is a truly exciting solution." Goes Live:

New Active Youth Program Available to Prince Edward Island Teens


The website ( provides a space for youth to connect, to take ownership, to find ways to get active, to track their collective and individual progress and to share information, successes and challenges.
Groups that are part of Sogo Active are supported by local organizations that provide guidance (if needed), infrastructure, facilities and safety policies.

Sogo Active is powered by ParticipACTION and sponsored by Coca-Cola Canada. It is delivered in the community by a network of partners at the provincial/territorial and local levels from 2008 to 2012.

COCA-COLA TORCHBEARER STAGE (2008-2010): Participants in Sogo Active can earn the chance to be one of 1,000 Coca-Cola Torchbearers in the Vancouver 2010 Olympic Torch Relay by increasing their levels of physical activity and/or demonstrating leadership.




















Media inquiries regarding SOGO Active:

Recreation PEI



Recreation PEI




Coca-Cola Canada

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