Last year some called it the experience of a lifetime; others called it a day of pure exhaustion and ultimate euphoria.

Whatever it was called last year, one thing is for certain, it is returning for a second year with a longer route, increased rider participation, and higher fund-raising goals.

This year the Biking for Breakfast Challenge (BFBC) is back and bigger than ever.

BFBC is a single day 278 km tip-to-tip bicycling event to raise money for breakfast programs across P.E.I. The event takes place on Saturday, August 5, 2006

"Although the excitement seems to be about doing the entire island in one day," explains Ken Trenholm, Chair of the Organizing Committee.

"People can elect to bike as far or short as they like or make up teams to complete the course as a team. Anything is an option."

The community of Souris had a team in the event last year. They varied the riders with some cycling 50 km and others 100 km to complete the challenge in one day.

"It would not surprise me if a few companies entered in a corporate challenge to weigh in on this community event for the children of our Island."

This year's version has: increased support vehicles and emergency response in place; the support of numerous businesses; an incredible after event spaghetti meal; and will also have representatives from the Women's Institutes across P.E.I. volunteering at each of the refueling stations.

The Organizers are aiming for 75 riders to participate with a goal of raising $10,000 to support breakfast programs across the province. This exceeds the 25 who participated last year and triples the $3,500 raised last year.

A $50 pledge minimum is being requested to participate.

Organizers are encouraging early registration in order to prepare for the refueling stations and the end of event meal. Cyclists have already registered from as far away as Toronto and Calgary.

For more information, contact Ken Trenholm at ken@summersidecycling.com or 888-3878 or visit www.summersidecycling.com